The Marketing Audit
A marketing audit is an important tool in determining any gaps and areas of improvement that are required in an organisations marketing plan.
It has two main areas of focus:
It has two main areas of focus:
1. The External Audit
2. The Internal Audit.
The External Audit looks at the following items:
- Economic Environment
- Competitive Environment
- Market Environment
- Customer Relationship
Management
The Internal Audit covers detailed areas of the organisation, such as:
- Products- Pricing
- Promotion
- Place
- People
- Physical Environment
- Processes
- Sales Management
- Organisational Culture
- Strategic Planning
So when was the last time your did an Marketing Audit on your organisation? Download a Marketing Audit template here: Marketing Audit Template
is a process that can be done in many ways. The goal of marketing is to promote goods and services to customers. The most popular way of doing this is through advertisements. However, there are other methods such as word of mouth or social media.
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