Business Meccanica: How to create a compelling tagline

Sunday 10 April 2011

Check out this SlideShare Presentation:

12 Steps to creating a compelling tagline for your business

How to create a compelling tagline

View more presentations from Lawrence (Laurie) Phillips.

Give your business a tune-up

Imagine if we drove our car for months, even years without proper servicing, changing the oil, keeping the tyres pumped up and tuning the engine.

Why, because we were too busy doing our routine activities.

Gradually the car would not run as well and require more fuel to go the same distance. Eventually it would stop running.

A business is like a car. It requires similar attention to keep it running, but unlike servicing a car we can drive improvements in performance beyond its current capabilities.

Business Meccanica

Sunday 10 April 2011

How to create a compelling tagline

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